flight club social darts
Creative Direction | Digital and Paid Ad Strategy | Web Design | Print Design | Photography
CREATIVE DIRECTOR, PHOTOGRAPHER, ANIMATOR, VIDEO EDITOR, WEBSITE DESIGNER EXTRAORDINAIRE WHO TRIES HER BEST AT DARTS
Flight Club Darts is a nationally recognized tech-enhanced darts bar started London. The venue is inspired by the an 18th century British fairground and was the first brand I worked on for State of play. I have personally helped to launch 10 locations here in the United States and with each location I manage the expansion of brand through digital awareness campaigns, website, social media content, and partner on interior design.
MARKETING
I consider myself a brand steward. I am very proud of the brand systems that I’ve designed and implemented. It’s a very important part of my job that our brand translates effectively to our U.S. audience and still communicates our fun and welcoming atmosphere. I have developed a number of marketing campaigns for the brand, coordinated events and have executed campaigns across multiple platforms and locations. Additionally I designed a “Social Media Style Guide” to help our team plan and execute social campaigns in a way that best represents the Flight Club brand.
