SCALING BRAND CREATIVE NATIONALLY FOR 6 YEARS

Flight Club Darts is an internationally recognized tech-enhanced darts bar. I helped to launch 9 locations here in the United States and, managing the expansion of brand growth and scaling through multi-channel awareness campaigns, website, and social media.

MY ROLE

I helped to launch 9 Flight Club locations in my six years with the company. I built countless campaigns across digital and physical touch points, developed and mentored creative team members, directed photo and video shoots, and developed brand style guides and templates to scale our brands nationally in 10+ states. I managed communications internationally between creative teams, freelance talent, outsourcers and vendor relationships. I ensured that our brand translates effectively to our U.S. audience and still communicated our fun and welcoming atmosphere. I have developed a number of marketing campaigns for the brand, coordinated events, and executed paid ad campaigns across Meta, YouTube, and Google.

Large-scale print hoardings that I designed and manage pre-production and installation.

WEB DESIGN

SOCIAL MEDIA

BRANDING + CREATIVE DIRECTION

AceBounce is a Chicago ping-pong bar and sister bar to Bounce (London). The venue is inspired by the British underground and the second brand I worked on as the Creative Director for State of Play Hospitality. I started working on the AceBounce brand in the winter of 2019. Within the first 60 days I had completely redesigned the brand style guide with a fresh new look as well as more defined guidelines. Today I continue to develop the brand and help to create new experiences that excite and delight our guests.

WEBSITE REDESIGN

Shortly following the brand refresh of AceBounce I was tasked with redesigning the venue’s website. The original design was busy and included several unnecessary and confusing animations, links, and an over use of competing color.

In redesigning the website I instated a more high-contrast look with pop’s of the brand’s signature green. I worked with a developer to evolve the design to a higher converting layout, and we installed all necessary pixels and Google tags to track traffic and conversions.

You can view the new website design by clicking the link above or to the right, and you can view the original design here.

COVERGIRL

I worked on the design for this presentation concept for a Covergirl collection influencer gift in 2018 to celebrate the brand update of COVERGIRL cosmetics. I then set up the final print files, packaging production sample completed in-house before being bulk produced and printed.

The brand released a huge new line of makeup and our group was tasked to create a spectacular gift to house the range and digital video announcing the new brand direction. The result was this striking black and white custom corrugate mailer with three individual pull-out drawers, foam inserts and video presentation.

BLUE BUNNY

My team at Zing How worked with Blue Bunny to concept interactive promotional items for an event launching their new frozen single-serve Sundae product. The brand wanted us to pitch something fun that their guests could interact with at the event that also highlighted the new product.

Concepts include a custom-wrapped pop-a-shot game and small Blue bunny stage that guests could use to put on their own show, play a song on a custom vinyl-wrapped guitar and then open the fridge at the center to retrieve a frozen treat.

PURINA

MADAME FORTUNA CAT CONDO & PET FORTUNE-TELLING TENT

In 2017 we worked with Purina and PetSmart to design props for Grumpy Cat’s mystical sixth birthday party in NYC. The party was overseen by “Madame Fortuna” the fictional character created by PetSmart creative team.

We designed, fabricated, and shipped a multi-level cat condo based on the original Zoltar fortune-telling machine, as well as two pet fortune-telling tents (one for cats and one for dogs) for the event. Extreme care was taken during the R+D process, making sure every part of these props were non-toxic and pet-friendly. I was part of the team that originally designed the props, I also designed original fabric patterns.

See article here.

Design for the 2018 Pritzker Laureate Balkrishna Doshi

During my time with Liska and Associates in 2018 I had the honor of working on the announcement for the 2018 Pritzker Prize winner, Balkrishna Doshi. During this time I worked closely with the Hyatt Foundation and the Pritzker Prize to curate photography, organize historical data and anecdotes, and gather sound bites about Doshi which I then used to design the newest web pages for the Pritzker Prize website which Liska and Associates manages.

I also managed the design of the media kit which was distributed to every major news outlet covering the announcement of the Laureate, as well as designed social media assets to be used to advertise the announcement.

FLIGHT CLUB

THE PUBLICAN

MEDICAL NOT-FOR-PROFIT DIRECT MAIL/PRINT/DIGITAL

Almost Home Kids is an organization where medically fragile children are able to make their transition from hospital to home. I have worked with Almost Home Kids on annual reports, infographic design, and seasonal newsletters as well as a variety of web and print materials.

almosthomekids.org

WEB APP DESIGN – PASSION PROJECT

View the initial interactive prototype for the Human Nation website here. Human Nation was built with Invision Studio.

In this modern age, social media is no longer used simply for keeping in contact with friends from our high school days or for connecting with colleagues. Social media is a tool that generates real monetary value for brands, entrepreneurs, and those looking to expand their audience to make a profit.

In come the “Social Media Influencers” or, individuals who command an on-screen presence so vast that many companies will pay them to get their products in front of their millions of followers. “Influencer marketing” as its called uses social media users with an engaged and loyal audience to drive authentic conversation and engagement around a brand’s products and message.

However, what about those NOT looking to make a profit? Is there a way to harness the power of social media to raise money for organizations that truly need it?

I’ve designed Human Nation for this reason, as a concept to connect not-for-profit organizations with these powerful social media influencers to help spread the word about the worthy causes they are fighting for.

So now what? There are thousands of small and medium organizations all focussing on cleaning up trash or volunteering with under privileged children. How does Jane Doe, the Instagram influencer with over a million followers, choose the right organization to invest her time in (and the time of her audience)?

Imagine HuNa as a cross between a dating app and an apartment hunting app. Influencers and organizations both create their own respective accounts (each with their own personalized dashboards) with the ability to filter for what they are searching for.

CHICAGO ARCHITECTURAL FIRM

Brininstool + Lynch is an award-winning, design-focused architectural practice based in Chicago, IL. For their new website launch in late 2018, I designed several web pages for their new site with the goal to showcase their work in a simple and elegant way. Wire-framing and mockups were done using a combination of Photoshop and Adobe XD, and built using PHP on the Drupal CMS with the help of our dev team.

ONLINE RETAILER ART DIRECTION

During my two years with RIPT Apparel, I was responsible for designing all online advertising. This includes social media banners and email marketing ad campaigns. With a business model centered around ever changing pop-culture themed sales, I became skilled at designing flexible imagery for a variety of platforms. I had to work in several realms of digital design including photography, illustration, retouching, and front-end coding. All images seen below were shot, edited, and art directed by me.

RIPT Website

revel: verb  rev·el  \ ˈre-vəl \: To enjoy oneself in a lively and noisy way, especially with drinking and dancing.

They said we couldn't do it. Well, on top of making next-level-delicious vegan spreads, we're also pretty great at blocking out the haters. Years and countless tubs of bland and unexciting cheese spreads after our induction into the world of the dairy-free we said ENOUGH. We wanted flavor. We wanted savory and sweet; we wanted a creamy spread that wasn't afraid to break the rules!

So go ahead, pass it around, impress your friends. Spread the word just as easily as you do spoonfuls of Revel into all your favorite nooks and crannies (ha, see what we did there?).

RESTAURANT BRANDING

The Velvet Pig Beer and Bacon Bar was birthed in 2012 by renown gastropub restauranteur Peter Sandström, coming directly off a stint as sous chef at the Patina Restaurant Group in New York City. Wanting to combine his passions for both craft beer and exotic smoked meats, Sandström renovated an abandoned 1960's auto body shop into what would become the hottest dog-friendly watering hole in the Pilsen neighborhood of Chicago.

The shifting VP menu often sports a rotating selection of charcuterie, with the star being the mouth-watering variety of bacon present in more than half of the dishes (there's an entire menu section simply titled 'bacon' to make your decision that much easier). While satisfying the craving for this salty crispy favorite, guests can also choose from other fresh seasonal bar fare as well as peruse an entire menu customized just for your four-legged friend.

SAS FULL RE-BRAND

Below is a fully revamped style guide as a concept rebrand for the airline Scandinavian Airway Systems (SAS). The publication includes guideline s for color, font, and logo usage as well as product design and photo treatment.