WEB APP DESIGN – PASSION PROJECT

View the initial interactive prototype for the Human Nation website here. Human Nation was built with Invision Studio.

In this modern age, social media is no longer used simply for keeping in contact with friends from our high school days or for connecting with colleagues. Social media is a tool that generates real monetary value for brands, entrepreneurs, and those looking to expand their audience to make a profit.

In come the “Social Media Influencers” or, individuals who command an on-screen presence so vast that many companies will pay them to get their products in front of their millions of followers. “Influencer marketing” as its called uses social media users with an engaged and loyal audience to drive authentic conversation and engagement around a brand’s products and message.

However, what about those NOT looking to make a profit? Is there a way to harness the power of social media to raise money for organizations that truly need it?

I’ve designed Human Nation for this reason, as a concept to connect not-for-profit organizations with these powerful social media influencers to help spread the word about the worthy causes they are fighting for.

So now what? There are thousands of small and medium organizations all focussing on cleaning up trash or volunteering with under privileged children. How does Jane Doe, the Instagram influencer with over a million followers, choose the right organization to invest her time in (and the time of her audience)?

Imagine HuNa as a cross between a dating app and an apartment hunting app. Influencers and organizations both create their own respective accounts (each with their own personalized dashboards) with the ability to filter for what they are searching for.

CHICAGO ARCHITECTURAL FIRM

Brininstool + Lynch is an award-winning, design-focused architectural practice based in Chicago, IL. For their new website launch in late 2018, I designed several web pages for their new site with the goal to showcase their work in a simple and elegant way. Wire-framing and mockups were done using a combination of Photoshop and Adobe XD, and built using PHP on the Drupal CMS with the help of our dev team.

MEDICAL NOT-FOR-PROFIT DIRECT MAIL/PRINT

Almost Home Kids is an organization where medically fragile children are able to make their transition from hospital to home. I have worked with Almost Home Kids on annual reports and seasonal newsletters as well as a variety of web and print materials.

almosthomekids.org

ONLINE RETAILER ART DIRECTION

During my two years with RIPT Apparel, I was responsible for designing all online advertising. This includes social media banners and email marketing ad campaigns. With a business model centered around ever changing pop-culture themed sales, I became skilled at designing flexible imagery for a variety of platforms. I had to work in several realms of digital design including photography, illustration, retouching, and front-end coding. All images seen below were shot, edited, and art directed by me.

RIPT Website

revel: verb  rev·el  \ ˈre-vəl \: To enjoy oneself in a lively and noisy way, especially with drinking and dancing.

They said we couldn't do it. Well, on top of making next-level-delicious vegan spreads, we're also pretty great at blocking out the haters. Years and countless tubs of bland and unexciting cheese spreads after our induction into the world of the dairy-free we said ENOUGH. We wanted flavor. We wanted savory and sweet; we wanted a creamy spread that wasn't afraid to break the rules!

So go ahead, pass it around, impress your friends. Spread the word just as easily as you do spoonfuls of Revel into all your favorite nooks and crannies (ha, see what we did there?).

RESTAURANT BRANDING

The Velvet Pig Beer and Bacon Bar was birthed in 2012 by renown gastropub restauranteur Peter Sandström, coming directly off a stint as sous chef at the Patina Restaurant Group in New York City. Wanting to combine his passions for both craft beer and exotic smoked meats, Sandström renovated an abandoned 1960's auto body shop into what would become the hottest dog-friendly watering hole in the Pilsen neighborhood of Chicago.

The shifting VP menu often sports a rotating selection of charcuterie, with the star being the mouth-watering variety of bacon present in more than half of the dishes (there's an entire menu section simply titled 'bacon' to make your decision that much easier). While satisfying the craving for this salty crispy favorite, guests can also choose from other fresh seasonal bar fare as well as peruse an entire menu customized just for your four-legged friend.

SAS FULL RE-BRAND

Below is a fully revamped style guide as a concept rebrand for the airline Scandinavian Airway Systems (SAS). The publication includes guideline s for color, font, and logo usage as well as product design and photo treatment.

BLACK BOX WINE PROMOTIONAL CAMPAIGN

This is a concept project for Black Box Wine done for an Ad Development and Design class at Columbia College. Within this project I acted as the photographer and graphic designer. The idea of the campaign was to express how portable and convenient boxed wine can be, and the luxury which Black Box Wine provides. The campaign is meant to be positioned in airports, targeting busy travelers and business men and women looking for a convenient drink after a long flight.