Four Walls Whiskey x Flight Club

Flight Club x Four Walls Whiskey Partnership

As Flight Club prepared to open its Philadelphia location, I was tasked with exploring local partnerships and promotional opportunities that could generate excitement around the launch. Drawing inspiration from Philadelphia's cultural identity, I proposed a partnership with Four Walls Whiskey, the whiskey brand founded by the creators of It's Always Sunny in Philadelphia. Beyond the obvious hometown connection, the collaboration was a natural fit for Flight Club's social, hospitality-driven experience.

After developing the partnership concept, I led the creative direction for the campaign, overseeing the design and production of promotional materials across print, digital, social, and in-venue channels. This included campaign posters, motion graphics, video content, photography, and launch assets that brought the collaboration to life.

Working directly with the Four Walls management team, we successfully secured participation from Charlie Day and Glenn Howerton, who visited Flight Club to film promotional content and help amplify the partnership. In addition to leading the creative execution, I developed and tested a signature cocktail for the collaboration, the “Night Manhattan” (aaAHHaahh), which featured Four Walls Whiskey. I styled and photographed the drink for campaign materials and menu integration before it was rolled out as a featured cocktail across Flight Club locations nationwide.

The project combined partnership strategy, creative direction, content production, and experiential marketing, resulting in a nationally executed campaign that connected Flight Club with one of Philadelphia's most recognizable entertainment brands.