Branded Activations
Creative Direction | Modeling | Skinning | Large scale Print Design | Event Production
COVERGIRL
I worked on the design for this presentation concept for a Covergirl collection influencer gift in 2018 to celebrate the brand update of COVERGIRL cosmetics. I then set up the final print files, packaging production sample completed in-house before being bulk produced and printed.
The brand released a huge new line of makeup and our group was tasked to create a spectacular gift to house the range and digital video announcing the new brand direction. The result was this striking black and white custom corrugate mailer with three individual pull-out drawers, foam inserts and video presentation.
BLUE BUNNY
My team at Zing How worked with Blue Bunny to concept interactive promotional items for an event launching their new frozen single-serve Sundae product. The brand wanted us to pitch something fun that their guests could interact with at the event that also highlighted the new product.
Concepts include a custom-wrapped pop-a-shot game and small Blue bunny stage that guests could use to put on their own show, play a song on a custom vinyl-wrapped guitar and then open the fridge at the center to retrieve a frozen treat.
PURINA
MADAME FORTUNA CAT CONDO & PET FORTUNE-TELLING TENT
In 2017 we worked with Purina and PetSmart to design props for Grumpy Cat’s mystical sixth birthday party in NYC. The party was overseen by “Madame Fortuna” the fictional character created by PetSmart creative team.
We designed, fabricated, and shipped a multi-level cat condo based on the original Zoltar fortune-telling machine, as well as two pet fortune-telling tents (one for cats and one for dogs) for the event. Extreme care was taken during the R+D process, making sure every part of these props were non-toxic and pet-friendly. I was part of the team that originally designed the props, I also designed original fabric patterns.
