PITCH DECK — THE BOTANIST Glorifier

Islay Under Glass — Bottle Glorifier Pitch Deck

Shared here is a pitch deck I created to present an idea for a bottle glorifier for The Botanist gin. I was asked to create a piece that felt on brand to The Botanist and could exist naturally showing off the bottle anywhere from a high-end dinner party to a sophisticated night club.

I began by introducing the brief so that I could logically move through the idea step-by-step and articulate why the glorifier was designed in the method it was (glass cloche with rugged wooden base, reflecting the natural environment of Islay).

I move on to describe how the 22 signature botanicals would be represented within the cloche and how we could incorporate the idea of a scented fog to be released when the cloche is opened by a guest, mirroring the experience of a cool sea breeze.

Next I mock up the glorifier in two very different environments to show the adaptability of the design. The goal was to create something that piques the curiosity of onlookers, to charm a crowd, and tantalize the senses to create a greater sense of brand recognition and loyalty to the product.

I end with a quick explanation of how the design fulfills the needs of the brief.